A production message about quality
Do It Right, Make It Bite connects the factory worker’s task with a weapon’s performance. The National Archives preserves the design as item 513562 in its wartime poster holdings. The image belongs to the Second World War production effort.
The worker and the combat scene are arranged as parts of one process. The poster does not simply ask for more output: its opening instruction stresses doing the job correctly. The consequence of that care is expressed through the forceful second half of the slogan.
Reading the visual connection
Warm industrial colours surround the worker, while the darker lower scene carries the message toward combat. The scale of the figure makes civilian work look consequential. A short, rhyming phrase makes the instruction easy to retain after a quick glance.
The artist and exact printing year of the edition reproduced here have not been independently confirmed against its imprint. The archival identification supports the design and wartime setting. Compare it with Give ’Em Both Barrels, which also brings a worker and a fighting man into a shared visual argument.
